MWR Life, short for "Making Wishes Real," is a luxury travel service that offers members personalized travel experiences at negotiated rates, helping them save over $2.5 million on custom vacation packages last year alone. Founder & CEO Yoni Ashurov has always been passionate about enabling members to travel more and spend less. So, when the AI revolution gained momentum, Yoni naturally saw its potential to transform how MWR Life delivers exceptional travel experiences.
Yoni began imagining a world where every member had a 24/7 virtual travel agent, continuously searching for once-in-a-lifetime opportunities tailored to their preferences. He envisioned a virtual concierge service that could assist members while they were on holiday, making their experiences seamless. But the question was: Where to begin, and how could this vision become a reality?
MWR Life's product team is top-tier, but developing the AI technology necessary to bring Yoni’s vision to life was no small feat. Initial projections to build a virtual travel agent capable of curating personalized itineraries were vague, and the complexity of the AI engineering involved was daunting.
That’s when Yoni was introduced to Lamatic.ai. Lamatic’s platform offered a groundbreaking approach—streamlining AI development by replacing the need for complex engineering with an intuitive API that could generate custom itineraries based on each member’s wishes. Lamatic’s technology promised to dramatically simplify the process and speed up development.
The decision was clear for Yoni. By leveraging Lamatic’s platform, MWR Life could focus on delivering value to its members rather than getting bogged down in the technicalities of AI.
With the launch of MWR Live’s Virtual Travel Agent, its members are already looking forward to new capabilities that make traveling even more fun. And Yoni’s team is committed to delivering.
While the journey is far from over, Yoni and his team at MWR Life are excited about what’s to come. The partnership with Lamatic.ai has already opened doors to possibilities that once seemed out of reach. With AI technology, MWR Life is not just making travel wishes real—they're exceeding expectations, one custom itinerary at a time.
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